How to...feel at home in a new city?

This "How to"... brief was our first one of the course and it was also a group brief. We were all put into a group of 5-6 with the people that we've not met or have only just met. We were given a problem to solve and our one was to answer a question of " How to feel at home in a new city "




After a session of brainstorming, we came up with the idea of bringing your own home into the city and then we decided to go with a make believe solution rather than an actual solution. How solution was a product called "home in a box" the idea behind it was a box that contains a smell of your own home and if anybody who is missing home smells this box they get the sense of comfort that they would have when they were back at home and this would help them settle down into a new city. We decided to create campaign for this product and came up witht two posters.
Both the posters contain the same format and written information on them. The first one just contains a picture of the box and therefore is mainly informative.
Both the posters contain the same information of what the box does and how to obtain one and also the logo!.



In this second poster, there is more an element of the product being advertised. We chose to help our "customiers" visualise how it would feel when they have one of our " home in a box".
For both the posters we chose the appropriate style to our campaign and these two posters are what we came up with as you final solutions.