What? A product providing people with a list of new activities that can participate in done through a form of illustrations and humour. The theme of the book will be that each of these activities would involve a bear.
Eg.
Ice-Skating....with a bear
Who? The target audience will be people aorund the ages of 18-35 who work and possibly in offices. The reason being for this chosen group of people is that they will be old enough to take part in these activites and young enough that they are stil active and relatable to the humour/theme of this product
Why? We are trying to get people to try something new and introducing them to various activcities which they may not have heard of or thought of doing before. Instead of advertising a specific activity we are providing a variety of activites and information about them that may interest the audience.
How? We are either producing a book which will be a coffee table book. It will be made with quality so it willbe something people will want to keep and can flick through.
Or a calendar? providing different activities the audience can do each month
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