Communications is a Virus: How does it spread??

For this brief, we are working in pairs matched by the personal ads each person made. The brief is to produce a solution to one of the given theme.

Partner: Jack Neville.

We chose to get people to "try something new"........

We wanted to have a range of things people could do that they may not have tried before

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We wrote down ideas on a A3 sheet and decided to make this product humorous and into something that will make people laugh.

The main ideas that we wanted to carry out were

1. Make someone's day...(everyday )

2. Have an alter ego

3. Try something....with a bear

Because we wanted to have a number of different things people could do and that it was the idea that both of us thought would be the best one to go with we decided to carry on with the

"Try something new....with a bear"

The concept is to provide a list of activities people could try done through illustration with the added theme of the bear. So, each illustration would be of s certain activity, eg. Sky Diving but it will be with a bear.

Along with these illustrations there willa lso be information about where you can do these things.

The content will be simple illustrations of the activity and information. Our target audience are people who do not usually do much but want to. Perhaps people who work around the clock, in offices ....etc But the idea of this product is not to advertise these activities and push people to go do them. It will simply be a suggestion of what they could do if they wanted to.

The Method of delivery: A coffee Table book : It would be something funny and of quality that people would want to keep.

or

A pack of postcards

or

A calendar: do something different every month ?